Architecture

From a Pile of Bricks to a Place Worth Remembering

From a Pile of Bricks to a Place Worth Rememberingby: Dave WardPublished on: 28/05/2026

Dave Ward on why analytical leaders stop one stage short of the decision and what vulnerability has to do with it.

ArchitectureScience
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From a Pile of Bricks to a Place Worth Remembering

The Story You Keep Making Safe Won't Land

The Story You Keep Making Safe Won't Landby: Dave WardPublished on: 14/05/2026

This article explains why the most common advice about storytelling — make it broader, make it relatable, take out the personal details — produces the opposite of its intended effect.

ArchitectureScience
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The Story You Keep Making Safe Won't Land